Certainly, beyond the reality that I love what I do — which makes pretty much something smooth, even raising kids or puppies — what I meant was that what most clients consider once they consider constructing websites — the coding and programming — is the easiest a part of the system.
Based totally at the horror tales we’ve heard from clients who’ve battle stories to inform, that’s now not constantly the case. And the handiest reason the coding is the very best part of my activity is that of all of the work we do earlier than the coding ever gets started.
Before all the coders and programmers out there send me luggage full of hate mail, allow me to qualify my claim of “clean.” Coding and programming aren’t truly smooth, however, it’s a whole lot more difficult if you don’t have a plan.
We create our plan thru our discovery process, where we do a deep dive into what the website wishes to do. Armed with that records we expand a series of files that layout
- Who the target market is
- How we’re going to draw that audience
- What action we need web page traffic to take
- And what content, features, and capability we need to achieve our goal
In other words — the definitely tough a part of the action happens before coding (and design, for that matter) are even starting. It’s the discovery manner, in which we create planning documents that lay out precisely what we want the website online to do to be able to be triumphant, that makes other steps so much less painful.
those files are:
- Strategy short
- Site Map
- Functional Specification
- Layout brief
With these center, important files, you create a framework that gives guidance to the team so as to be down in the trenches doing the layout work, copywriting, and coding.
To those files, we also can add outlines for KPIs, integration with other marketing efforts, and protection and safety protocols.
Too often, we see clients cringe on the manner, feeling that they “simply want to get the new website up” instead of “waste time with all of these making plans exercises.” (Which always brings to thoughts the snarky thought, if you don’t have time to do it properly, while are you going to locate the time to do it once more?)
If you’re tempted to forego proper planning because it’s just a small replace or because time is of the essence, i beg you to rethink. You’ll never regret the time you invest in thinking thru your desires in something more than a perfunctory way.
And if your web improvement team looks at you like you’ve got three heads while you suggest a process that creates the documents above, presses the pause button and rethinks your partnership.